UVU is a global training collective dedicated to improving your personal best and unlocking your maximum potential. A culture of growth, physical and mental. A crew of like-minded individuals who become stronger together, whether they connect online or IRL.
UVU isn’t just about the sweat. It’s also about fashion, music, culture. Everything we do - from the stills and films we create to the programmes and playlists we curate - we do the UVU way. We combine form and function. Athletic and aesthetic. Sweat and style.
I've been with UVU since we produced their launch film back in 2017. Due to schedule circumstances I wasn't able to DP this 3-part UVU x PUMA collaboration, so I briefed the very talented photographer Jonny Wilson to be the camera of this project. I did however find the time to supervise the whole post-process of this lovely project.